“A huge project to rework and automate many parts of the process from the time the drivers first apply to work for us to when they get hired (and beyond), cutting paper and time out, making it far easier for our brand new drivers who are signing on. It was a daunting enough IT project that it was given the name 'The Four Horsemen of the Apocalypse'."

—Chad England, CEO

Dozens of screens of forms meant I had to optimize the form experience. Mobile usability was absolutely essential. It is already evident that the new Career Portal is a huge success which will have an impact on the company’s success going forward.

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I immersed myself in the users’ motivations and process to design an intuitive and effective experience.

Task Performed: Concept and Design, Logo Design, Mockups, Prototypes, Dev Instructions

Technologies Used: Photoshop, Illustrator, InDesign, InVision

I conducted driver interviews, designed the experience and screens, and created mockups with developer notes for C.R. England's driver app. I designed for iOS and Android, employing the conventions that are most useful on each platform.

Task Performed: Concept and Design, Logo Design, Mockups, Prototypes, Dev Instructions

Technologies Used: Photoshop, Illustrator, InDesign, Invision

"The microsite was a pretty big hit at NeoCon!"

Glenn Sparks, Vice President, ANEW Media & Communications

Task Performed: Concept and Design, Logo Design, Mockups, Prototypes, Dev Instructions

Technologies Used: Photoshop, Illustrator, InDesign, Invision

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The Workbench consists of hundreds of screens which office staff in all departments use to manage every aspect of the trucking business at C.R. England. I designed the user experience from the ground up for dozens of these to assure their success. I restyled the entire workbench, making everybody's workday a little better. Lots of tables and forms!

Task Performed: Concept and Design, Mockups, Prototypes, Dev Instructions, HTML/CSS/Javascript

Technologies Used: Photoshop, Illustrator, Experience Design, Hand-Coding, Pencil & Pad

I designed and built a Joomla-based web site geared toward getting people involved in the charity and environmental work in which the ANEW Foundation is leading the way. It is built on a content management system for a self-maintained blog and incorporates social sharing and sponsor recognition components.

"We love our new website – it’s really a great tool and reflection of the years of our hard work realized... something we keep adding to that gets better by the day. Thank you for this! Our site has been getting great reviews – those commenting on it understand its logic and format... they see a vast improvement from our former one... THANK YOU! It’s really great to have a website that compliments “us” and our public service... the blog shows our personality and it’s fun to see all the new content up on our Facebook page and on YouTube so readily. You really did a great job for us."

— Rose Tourje, Founder

Task Performed: Messaging Strategy, Interface Design, Joomla 2.5 Custom Template Design, SEO, User-Focused Design, User Persona Development

Technologies Used: HTML5, CSS3, PHP, Dreamweaver, Fireworks, Photoshop

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This San Francisco Bay Area based group needed a new web site which would prioritize the needs of their existing clientelle while communicating their competitive advantage to newcomers. And since their on line clientelle is growing, they also needed their site to be very usable when accessed via handheld devices. The result was a clean and professional look that's easy to use wherever it's accessed from.

Task Performed: Site Concept and Design, Mobile-First Responsive Design, SEO, User-Focused Design, Programming, Maintenance

Technologies Used: HTML5, CSS3, PHP, JavaScript, Dreamweaver, Photoshop

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I took a mobile-first approach to assure the priority target group—motorists breaking down on the road—have an optimal experience.

This is a custom-designed Joomla site. It has 2 sections that the client maintains themselves.

Task Performed: Site Concept and Design, Mobile-First Responsive Design, SEO, User-Focused Design, User Persona Development, Programming, Maintenance

Technologies Used: HTML5, CSS3, PHP, Joomla 3 Custom Template Design, Bootstrap 3, jQuery, Dreamweaver, Photoshop, Illustrator

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High style doesn't sell itself; it needs the help of a web designer with a keen sense of style to carry the vision through to the visitor. I applied that sense as we rapidly iterated through prototypes for a new concept in shopping for fashion.

Task Performed: Messaging Strategy, Interface Design, SEO, User-Focused Design

Technologies Used: HTML5, CSS3, jQuery, Dreamweaver, Fireworks

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