“A huge project to rework and automate many parts of the process from the time the drivers first apply to work for us to when they get hired (and beyond), cutting paper and time out, making it far easier for our brand new drivers who are signing on. It was a daunting enough IT project that it was given the name 'The Four Horsemen of the Apocalypse'."

—Chad England, CEO

Dozens of screens of forms meant I had to optimize the form experience. Mobile usability was absolutely essential. It is already evident that the new Career Portal is a huge success which will have an impact on the company’s success going forward.

Tasks Performed: Experience Design, UI Design, Mobile-First Responsive Design, User-Focused Design, HTML/CSS/Javascript, Hand-Coding

Technologies Used: Photoshop, Illustrator, Pencil & Pad

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I immersed myself in the users’ motivations and process to design an intuitive and effective experience. Drivers tell me they finally understand their career options.

Tasks Performed: Concept, UI Design, Logo Design, Mockups, Prototypes, Dev Instructions

Technologies Used: Photoshop, Illustrator, InDesign, InVision

I conducted driver interviews, designed the experience and screens, and created mockups with developer notes for C.R. England's driver app 2-Way Messages. I designed for iOS and Android, employing the conventions that are most useful on each platform. The drivers I've spoken with cannot conceive of going back to the old way.

Tasks Performed: Concept, UI Design, Logo Design, Mockups, Prototypes, Dev Instructions

Technologies Used: Photoshop, Illustrator, InDesign, Invision

"The microsite was a pretty big hit at NeoCon!"

Glenn Sparks, Vice President, ANEW Media & Communications

Tasks Performed: Concept, UI Design, Mobile-First Responsive Design, User-Focused Design, HTML/CSS/Javascript, Hand-Coding

Technologies Used: Photoshop, Illustrator, Pencil & Pad

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The Workbench consists of hundreds of screens which office staff in all departments use to manage every aspect of the trucking business at C.R. England. I designed the user experience from the ground up for dozens of these to assure their success. I restyled the entire workbench, making everybody's workday more efficient and more enjoyable. Lots of tables and forms!

Tasks Performed: Experience Design, Concept, UI Design, Mockups, Prototypes, Dev Instructions, HTML/CSS/Javascript, Hand-Coding

Technologies Used: Photoshop, Illustrator, Pencil & Pad

I designed and built a Joomla-based web site geared toward getting people involved in the charity and environmental work in which the ANEW Foundation is leading the way. It is built on a content management system for a self-maintained blog and incorporates social sharing and sponsor recognition components.

"We love our new website – it’s really a great tool and reflection of the years of our hard work realized... something we keep adding to that gets better by the day. Thank you for this! Our site has been getting great reviews – those commenting on it understand its logic and format... they see a vast improvement from our former one... THANK YOU! It’s really great to have a website that compliments “us” and our public service... the blog shows our personality and it’s fun to see all the new content up on our Facebook page and on YouTube so readily. You really did a great job for us."

— Rose Tourje, Founder

Tasks Performed: Messaging Strategy, Interface Design, Joomla Custom Template Design, SEO, User-Focused Design, User Persona Development

Technologies Used: HTML5, CSS3, PHP, Dreamweaver, Fireworks, Photoshop

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This San Francisco Bay Area based group needed a new web site which would prioritize the needs of their existing clientelle while communicating their competitive advantage to newcomers. And since the number of thier clients who train online is rapidly increasing, they also needed their site to be very usable when accessed via handheld devices. The result was a clean and professional look that's easy to use wherever it's accessed from.

Tasks Performed: Site Concept, UI Design, Mobile-First Responsive Design, SEO, User-Focused Design, Programming, Maintenance

Technologies Used: HTML5, CSS3, PHP, JavaScript, Dreamweaver, Photoshop

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I took a mobile-first approach to assure the priority target group—motorists breaking down on the road—have an optimal experience.

This is a custom-designed Joomla site. It has 2 sections that the client maintains themselves.

Tasks Performed: Site Concept, UI Design, Mobile-First Responsive Design, SEO, User-Focused Design, User Persona Development, Programming, Maintenance

Technologies Used: HTML5, CSS3, PHP, Joomla 3 Custom Template Design, Bootstrap 3, jQuery, Dreamweaver, Photoshop, Illustrator

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High style doesn't sell itself; it needs the help of a web designer with a keen sense of style to carry the vision through to the visitor. I applied that sense as we rapidly iterated through prototypes for a new concept in shopping for fashion.

Tasks Performed: Messaging Strategy, Interface Design, SEO, User-Focused Design

Technologies Used: HTML5, CSS3, jQuery, Dreamweaver, Fireworks

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After spending a fortune outsourcing this gamified interface which incentivizes drivers' performance, C.R. England received an unfinished web site. And it wasn't even usable on mobile, our primary use case! I made it work like a charm on mobile and gave it a much slicker look while I was at it. It is being used daily to facilitate conversations between drivers and driver managers on drivers' key performance indicators.

Tasks Performed: Interface Design, Mobile Responsive Design

Technologies Used: HTML5, CSS3, jQuery

I created a collection of resources as well as standards to serve developers. The standards cover text and numeric styles, forms, tables, layout grids, and more. The resources include CSS class names for various styles, naming conventions, widgets, scripts and how to invoke them, usability standards and instruction, and a repository of design goals and issues.

Technologies Used: Confluence Wiki

The web site for my own web development firm had to convey our capabilities in itself. So I gave it a mobile-first design, a user-focused message, and based it on a custom-designed Joomla template.

Tasks Performed: Site Concept, UI Design, Mobile-First Responsive Design, SEO, User-Focused Design, User Persona Development, Programming, Maintenance

Technologies Used: HTML5, CSS3, PHP, Joomla 3 Custom Template Design, Bootstrap 3, jQuery, Dreamweaver, Photoshop, Illustrator

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